Why fast-growing, future-ready companies use design sprints

Tim Rayner
The Startup
Published in
7 min readJul 3, 2019

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You may have heard of design sprints, the week-long solution design and rapid prototyping workshop invented at Google, now used at companies from Airbnb and Slack through to KLM, Prudential, and the British Museum. You are probably wondering what the fuss is about.

The answer, in a word, is value. At Hello Again, we’ve been running design sprints for several…

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Tim Rayner
The Startup

Co-founder @PhaseOneInsights. Teaches innovation and entrepreneurial leadership at UTS Business School. ‘Hacker Culture and the New Rules of Innovation’ (2018)