Restart Australia: a leader’s guide to rebooting businesses post-lockdown

Tim Rayner
11 min readApr 16, 2020
Photo by Gabriel Benois on Unsplash

This is the first post in a series on business model innovation in the Covid-19 world. Part 1 discusses how to mobilise teams to critically engage with struggling business models and begin to imagine new ones. Part 2 reflects on the leadership mindshift required to drive organisations through transformative change. Part 3 addresses how leaders can identify risk in volatile and uncertain economic landscapes.

We’re falling into a hole and no one knows how deep it is. Since January 25th, 2020, the date of the first recorded case of Covid-19 in Australia, we’ve been plunged into a state of interminable uncertainty. Day after day, the media intones the same gloomy liturgy, detailing infection rates, business closures, soaring unemployment, and dramatic economic contraction. The IMF predicts the scale of the crisis will be more in the order of the Great Depression than the GFC. Right now, we are pinning our hopes on the chance of an early vaccine and focusing on keeping the Corona curve under control.

Burned by its tin-eared response to the bushfire crisis, the Morrison Government has taken a sensible approach, implementing travel bans and strict social distancing measures, enforced by states. Flights are grounded, businesses have shut their doors, and entire industries have been put into…

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Tim Rayner
Tim Rayner

Written by Tim Rayner

Co-founder @PhaseOneInsights. Teaches innovation and entrepreneurial leadership at UTS Business School. ‘Hacker Culture and the New Rules of Innovation’ (2018)

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