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Paralyzed by uncertainty? Hug the monster and learn to love the mystery

Tim Rayner
7 min readApr 23, 2020

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Photo by Edwin Hooper on Unsplash

This is the second post in a series on business model innovation in the Covid-19 world. Part 1 discusses how to mobilise teams to critically engage with struggling business models and begin to imagine new ones. Part 2 reflects on the leadership mindshift required to drive organisations through transformative change. Part 3 addresses how leaders can identify risk in volatile and uncertain economic landscapes.

Social restrictions and stay-at-home orders create a strange sense of unreality. Nothing much changes, day by day, within the walls of our apartments and homes. In Australia, government stimulus and Job Keeper payments maintain the semblance of normality. Those able to work remotely keep on working. For others, it is almost like a stay-at-home holiday.

Outside the door, we can hear the rumble of cascading collapse.

It’s a weird situation. The crisis is happening behind our backs. Some people seem quite happy with this. They don’t read or watch the news. They know what’s happening but they shut it out.

I spend the day scouring the web for information. The major news sites provide fragmentary glimpses of an economic crash in motion. It’s hard to grasp the whole story. You have to piece the puzzle together yourself.

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Tim Rayner
Tim Rayner

Written by Tim Rayner

Co-founder @PhaseOneInsights. Teaches innovation and entrepreneurial leadership at UTS Business School. ‘Hacker Culture and the New Rules of Innovation’ (2018)

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