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If you’re working in software as a service, product marketing, or product strategy, you’ve probably heard of product-led growth (PLG), and you’ve probably got an opinion about whether it’s the future of growth or just a buzzy term for stuff people have been doing since the dark ages.

In this post, I identify three key trends that lie behind the rise of PLG. I argue that even if PLG is just a big fat buzzword, these trends are hugely important, and not just for software as a service and tech entrepreneurs, but for any company that’s building digital products and…


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Prototyping is a technique used in design and engineering work. It involves building lightweight models of early stage designs for the purpose of testing and improving them. Anything that can be rendered tangible can be prototyped — visual concepts, user experience (UX) flows, software and service designs, organisations, business models, you name it.

Prototyping is a great way of gathering new insights and catalyzing reflection on work in progress. Creating a prototyped model of your work and inviting people to interact and play with it makes it easier for them to understand what you are trying to do and offer…


Photo by Aaron Thomas on Unsplash

This is the third post in a series on business model innovation in the Covid-19 world. Part 1 discusses how to mobilise teams to critically engage with struggling business models and begin to imagine new ones. Part 2 reflects on the leadership mindshift required to drive organisations through transformative change. Part 3 addresses how leaders can identify risk in volatile and uncertain economic landscapes.

If you’re like me, the Coronacrisis has stopped you in your tracks. Not just by stopping you from leaving the house, dropping into the office, heading to the beach, or calling in on friends. We’ll resume…


Photo by Edwin Hooper on Unsplash

This is the second post in a series on business model innovation in the Covid-19 world. Part 1 discusses how to mobilise teams to critically engage with struggling business models and begin to imagine new ones. Part 2 reflects on the leadership mindshift required to drive organisations through transformative change. Part 3 addresses how leaders can identify risk in volatile and uncertain economic landscapes.

Social restrictions and stay-at-home orders create a strange sense of unreality. Nothing much changes, day by day, within the walls of our apartments and homes. In Australia, government stimulus and Job Keeper payments maintain the semblance…


Photo by Gabriel Benois on Unsplash

This is the first post in a series on business model innovation in the Covid-19 world. Part 1 discusses how to mobilise teams to critically engage with struggling business models and begin to imagine new ones. Part 2 reflects on the leadership mindshift required to drive organisations through transformative change. Part 3 addresses how leaders can identify risk in volatile and uncertain economic landscapes.

We’re falling into a hole and no one knows how deep it is. Since January 25th, 2020, the date of the first recorded case of Covid-19 in Australia, we’ve been plunged into a state of interminable…


You may have heard of design sprints, the week-long solution design and rapid prototyping workshop invented at Google, now used at companies from Airbnb and Slack through to KLM, Prudential, and the British Museum. You are probably wondering what the fuss is about.

The answer, in a word, is value. At Hello Again, we’ve been running design sprints for several months and we’re blown away by the value our clients get from them. We’re getting great feedback and repeat business, which is great. …


Design sprints are a fast-paced process for tackling strategic challenges and developing customer-tested solutions. Since Jake Knapp popularized the process in his book Sprint (2016), the design sprint has evolved beyond product design to become a general approach to solving business problems. Design sprints are particularly effective for dealing with problems involving high complexity and risk, with multiple stakeholders and unknowns.

At Hello Again, we’ve found that design sprints are an excellent way of building creative capabilities and innovation culture. …


‘Innovation’ is a contested word. Like all words, it has multiple uses and designations, which cohere in different contexts. When a corporate leader talks about innovation, she or he is referring to a set of budgeting models, management processes, and stage gate systems that enable a company to maintain a flow of products through its innovation pipeline. When a startup entrepreneur talks about innovation, she or he is referring to a fast-paced process of ideation, customer engagement and concept validation. …


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It takes a village to raise a child and a tribe to launch an exponential company. Some of the most innovative organisations in the world today use tribal leadership to promote a creative dynamic in the workplace and to keep people from falling into a lone wolf mentality.

Tribal leadership is a framework for promoting high-performing, creative teams. It is based in the premise that every company operates at a certain level of cultural maturity.

Most companies, it turns out, aren’t very adult. They are full of unruly children in suits, battling it out for scarce resources, creating a selfish…


I have been thinking a lot about the challenges facing large organizations that want to become more agile and innovative. Two conversations I had recently bought these challenges into focus.

The first was with a visiting Professor of Business and Entrepreneurship who consults to corporations. ‘Corporate leaders don’t want to talk about entrepreneurship’, he told me. ‘They say: “Whenever we talk about entrepreneurship, our best people get excited and leave!”’. These leaders really should ask why their best people are so excited about entrepreneurship and what they can do to harness this passion. Entrepreneurship is a risky career. It’s all…

Tim Rayner

Co-founder @PhaseOneInsights. Teaches innovation and entrepreneurial leadership at UTS Business School. ‘Hacker Culture and the New Rules of Innovation’ (2018)

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